Destry Sulkes, MD, is Chief Experience Officer at WPP’s Wunderman Thompson Health, where he leads efforts to uncover human truths around health, then delivering the best experiences. The backbone of this model includes 360 degree views of clinicians and patients as ‘people’, not just healthcare participants. He helped design and now stewards the health intelligence engine which is grounded in behavioral economic principles. The engine provides continuous guidance on holistic creative and media strategies that humanize and personalize customer engagements with client brands.
Prior to WPP, Dr. Sulkes built long-term value in a series of start-ups serving life science companies that invest in innovative uses of data, analytics and communications to improve healthcare quality. With an undergraduate degree from Dartmouth, and a joint MD/MBA degree from Tufts, he helped Zeiss launch the OCT device globally, led two medical communication groups through rapid growth and acquisition, guided strategy for WebMD/Medscape, and co-founded a healthcare analytics company, Prognos.ai. In a voluntary capacity, he also serves as Past President of the Board of Directors at the Alliance for Continuing Education in the Healthcare Professions.
This speaker's sessions: